El Día de los Tres Reyes Magos

January 7, 2023 all-day


Bring the whole family to this popular celebration of Latino culture!


El Día de los Tres Reyes Magos / Three Kings Day

Saturday, January 7, 2023
9:30 a.m. – 12:30 p.m. | 1:30 p.m. – 4:30 p.m.

Join us for festive fun with the three kings and more at the 25th annual celebration! Make and decorate a crown, enjoy lively and traditional Mariachi youth performers and folklórico dance, delight in gifts (chocolate coins) handed out by the kings, and learn how to make real tortillas. Plus, share your talents during our “Open Mic” sessions. Recognized widely by many cultures around the world, and observed in many Spanish-speaking countries, the Feast of the Three Kings honors the Epiphany. The day is traditionally celebrated with family, food, gift-giving, and a Rosca de Reyes (sweet bread or King’s Cake).


Morning Session:
11:00 a.m. Mariachi México
11:35 a.m. Los Lupeños Juvenil
12:00 p.m. Open Mic

Afternoon Session:
3:00 p.m. Mariachi México
3:35 p.m. Brenda Lopez Folklórico Group
4:00 p.m. Open Mic

El Día de los Tres Reyes Magos one of most popular events of the year – mainly because of one individual who continues to dedicate himself to helping coordinate this yearly celebration. Arturo Medina recruited and led in the original Advisory Group more than 25 years ago and remains the main force behind the Tres Reyes event today. Read more >>


Special thanks to our sponsors!


Presenting sponsor

Supporting sponsors

This program was made possible, in part, by a Cultural Affairs grant from the City of San Jose.

Children’s Discovery Museum of San Jose is supported in part by an American Rescue Plan Act grant from the National Endowment for the Arts to support general operating expenses in response to the COVID-19 pandemic.



La Botella Folklorico Dance

This celebration is created in partnership with the Museum’s Latino Cultural Advisors.