Media Room Strategic Initiative General Museum

Two-Year Initiative with Immigrant Families Culminates with Traveling Installation

The Mercury News
June 3, 2018

The traveling visual and performing arts pop-up, A Seat at the Table, engages children and adults in conversations and art activities around the meaning of home, heritage, identity, and shared values. It's the culmination of Common Ground, a two-year initiative funded in part by the Institute of Museum and Library Sciences to promote cultural understanding amongst immigrant families from Mexico, China, India, the Philippines, and Vietnam and the greater South Bay communities. Read More

Community Service Learning, Creativity through the Arts, Early Childhood Development, General Museum, Inclusion & Cultural Competence

Shortino Foundation’s $25,000 Award Makes a Difference for Local Youth

May 3, 2018

Local at-risk youth from low-income families will learn about video and digital media, experience the joys of community service, and make new friends in the museum’s youth programs, thanks to a $25,000 grant from The Shortino Foundation. The funds will support free and subsidized registration for teens in three museum youth programs. Read More

Community Service Learning, Creativity through the Arts, General Museum, Inclusion & Cultural Competence, Partnerships & Resource Development

Local Hero and Former Astronaut Steve Smith to Receive Legacy Award

May 1, 2018

This year's Legacy for Children Award honoree is out-of-this-world. Former astronaut and local resident Steve Smith is a remarkable role model who inspires young people to pursue their dreams with confidence, tenacity, and courage. After four rejections from NASA, Smith was accepted into the astronaut program at age 33. At 35 he traveled into space and became one of America's most experienced astronauts who now captivates audiences around the country as a motivational speaker. Read More

Early Childhood Development, General Museum, Partnerships & Resource Development, Science Learning

Museum Joins “Museums for All” National Access Program

February 22, 2018

Now even more families from all backgrounds can visit the museum through Museums for All, a national access program that enables qualifying families to visit the museum for the low rate of $2 per person for up to four people. Families simply present one of the following: Electronic Benefits Transfer (EBT) card, Medi-Cal Benefits Identification Card (BIC) card, or a Women, Infants and Children Nutrition (WIC) folder. This national initiative represents a huge step in the goal of reaching more children and parents, especially those living in poverty, with the valuable educational resources of hands-on learning. Read More

General Museum, Inclusion & Cultural Competence, Partnerships & Resource Development

Thousands Celebrate 20th Anniversary of The Three Kings Event

The Mercury News
January 7, 2018

Twenty-one years ago the museum launched The Three Kings Celebration as a way to introduce the museum to the large Latino community. This success served as a model for helping the museum meet the changing needs and demographics of Bay Area families and children. Read More

Creativity through the Arts, Early Childhood Development, General Museum, Inclusion & Cultural Competence, Partnerships & Resource Development

El Día de los Tres Reyes Magos 20th Anniversary Celebration

January 5, 2018

Freddie, the camel, and Beverly, the mini-donkey, will be the star attraction in a ceremonial procession to kick off the 20th anniversary of the Three Kings weekend. The festivities will bring to life rich traditions and colorful customs of family, gift-giving, music and the arts, based on the Three Kings observances in many Spanish-speaking countries. Visitors can try their hand at papel picado, tortilla-making, sample Rosca De Reyes bread, and enjoy captivating music and dance performances. Read More

Creativity through the Arts, General Museum, Inclusion & Cultural Competence, Partnerships & Resource Development

Ringing in the New Year Across the Time Zones Draws Huge Crowds

The Mercury News
January 1, 2018

New Year's Eve may be for adults, but not at the purple museum. Created in 2006 so families could ring in the new year together, the Noon Year's Eve event highlights the diverse community the museum serves with three LED-lit ball drops coinciding with time zones around the world. Fashioned after the famous New York City Times Square Ball Drop, the celebration provides a joyful occasion for all ages. Read More

Creativity through the Arts, General Museum, Inclusion & Cultural Competence

Noon Year’s Eve Across the Time Zones: Our Version of the Ball Drop in Times Square

December 29, 2017

Celebrate the arrival of 2018 with the whole family by participating in the “countdown to noon across time zones” with family hugs, a noisy celebration, and the Museum’s version of the famous Ball Drop in Times Square with lots of confetti. At the ball drops, we give “shout outs” to different countries and what people in those countries might be doing at these times. Read More

General Museum, Inclusion & Cultural Competence, Partnerships & Resource Development

Immersive Mural Transforms Enormous Covered Entryway

November 30, 2017

Creativity is ignited every day inside the museum's purple walls. Now visitors' creative juices will be stoked as they approach the museum. Acclaimed multi-media artist Jaque Fragua of Jemez Pueblo, New Mexico is transforming the museum’s massive stucco covered-entry into a pallet of brightly colored imagery and bold symbols sparked from community input. The artist created the iconographic motifs based on design ideas submitted by 50 Rocketship Alma Academy 2nd – 5th grade students, EY corporate volunteers, and museum staff. Read More

Community Service Learning, Creativity through the Arts, General Museum, Inclusion & Cultural Competence, Partnerships & Resource Development

Museum Joins Univision 14 to Talk About Three Kings Celebration

KDTV Univision 14
January 2, 2018

Singer and Three Kings performer Gabriela Sepulveda joins the crew at the Spanish-language station Univision 14 to talk about the museum's 20th anniversary of El Dia De Los Tres Reyes, This popular program is part of the museum's Cultural Celebration Series and is held each year in early January. Read More

Creativity through the Arts, General Museum, Inclusion & Cultural Competence, Partnerships & Resource Development

Museum Makes Great Vacation Destination

VacationIdea Dream Vacation Magazine
December 11, 2017

The museum has long been a local favorite for Bay Area families. It's also a popular destination for families in search of enriching ways to spend time together beyond amusement park-like attractions when on vacation. Read More

General Museum