El Día de los Tres Reyes Magos

El Día de los Tres Reyes Magos / Three Kings Day

Saturday, January 6, 2024
9:30 a.m. – 12:30 p.m. | 1:30 p.m. – 4:30 p.m.

Bring the whole family to this popular celebration of Latino culture!

Join us for festive fun with the three kings and more at the 25th annual celebration! Make and decorate a crown, enjoy lively and traditional Mariachi youth performers and folklórico dance, delight in gifts (chocolate coins) handed out by the kings, and learn how to make real tortillas. Plus, share your talents during our “Open Mic” sessions. Recognized widely by many cultures around the world, and observed in many Spanish-speaking countries, the Feast of the Three Kings honors the Epiphany. The day is traditionally celebrated with family, food, gift-giving, and a Rosca de Reyes (sweet bread or King’s Cake).


  • 11:00 a.m. Mariachi México de Gilroy
  • 11:35 a.m. El Grito de la Cultura
  • 12:00 p.m. Open Mic
  • 3:00 p.m. Mariachi México de Gilroy
  • 3:35 p.m. Los Lupeños Juvenil
  • 4:00 p.m. Open Mic

Hands-on Activities

Make a Crown, Make Tissue Paper Flowers, Make a Tortilla, Taste Rosca de Reyes

Supporting sponsors

This program was made possible, in part, by a Cultural Affairs grant from the City of San Jose.

Children’s Discovery Museum of San Jose is supported in part by an American Rescue Plan Act grant from the National Endowment for the Arts to support general operating expenses in response to the COVID-19 pandemic.



La Botella Folklorico Dance

This celebration is created in partnership with the Museum’s Latino Cultural Advisors.